Nokia & the skin ego

In a new video released by Nokia about its vision of the future, we are introduced to a haptic/gesture-sensing wristband and a pair of augmented reality/eye-tracking sunglasses.

The plot is ridiculous: a pretty blonde is woken up by her phone’s alarm clock, only to be presented with explicit instructions from her boyfriend. Are you indoors? Move outdoors now. Are you outdoors? Wear sunscreen, “because I love your beautiful skin.” This is a creepy and unnecessary distraction in an otherwise interesting video.

Maybe it’s a reference to the famous “Everybody’s Free to Wear Sunscreen” video. Or is it a Finnish inside joke that we’re just not privy to?

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