Nokia & the skin ego

In a new video released by Nokia about its vision of the future, we are introduced to a haptic/gesture-sensing wristband and a pair of augmented reality/eye-tracking sunglasses.

The plot is ridiculous: a pretty blonde is woken up by her phone’s alarm clock, only to be presented with explicit instructions from her boyfriend. Are you indoors? Move outdoors now. Are you outdoors? Wear sunscreen, “because I love your beautiful skin.” This is a creepy and unnecessary distraction in an otherwise interesting video.

Maybe it’s a reference to the famous “Everybody’s Free to Wear Sunscreen” video. Or is it a Finnish inside joke that we’re just not privy to?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.